Overview
Description
Jaxxen Incorporated is a full service import/export, sales and marketing company specializing in electrical and electronic components and systems. We serve the entire North and South American markets as well as Internationally from the facilities in Milford, CT. Our location is conveniently located within a one-hour drive from New York City and the major airports. The location in Southern Connecticut offers convenient opportunities to European companies. Modern facilities and an experienced and dedicated staff are available to assume added responsibility for new principals.
Jaxxen Incorporated was originally incorporated in the State of Connecticut under the name of Inmark Corporation in 1977 and is independently family owned and operated.
Goals and Objectives
Jaxxen is the original representative for Elesta AG (Est 1952) in Bad Ragaz, Switzerland since the early 1980’s. Sales of Elesta relays and Optosensors peaked in 1993 when the sales volume reached almost seven million dollars. A large percentage of sales were for safety or “forcibly guided” relays and miniature circuit breakers as well. Jaxxen thus wishes to establish a close working relationship with other reliable European, American and Asian manufacturers of relays or other similar electronic and electrical components.
The goals are to successfully introduce the new product/s into the U.S. market through an aggressive sales and creative marketing campaign. Thereby establishing a solid base and respected product name for our principals.
Financial Overview
Jaxxen has achieved rapid growth and has approximately 3M in assets consisting of inventory, furniture, office and test equipment as well as lines of credit available for expansion purposes. Gross annual sales are approximately 5M over three major product lines:
- Relays/Optosensors
- Electrical and Electronic Components
- Switches
- Capacitors
Note: Jaxxen Inc. does not disclose financial information to Dun and Bradstreet.
Services
Product Sales
The Jaxxen staff travels nationwide and worldwide to visit customers,prospects and principals for training, promoting new business, enhancing present relationships and when appropriate train and support dealers, distributors and representatives.
Product Promotion
In close cooperation with our principals, Jaxxen develops a promotion program tightly structured around the customer and the nature of the product. Costly display advertising is often supplemented by more targeted approaches better serving a specialty product.
Jaxxen has the skills to provide comprehensive, professional support for all aspects of product promotion and sales support including:
- Generation of Engineering Specifications
- Design, Lay-out and Production of Data Sheets
- Media Analysis and Selection of Targeted Publications
- Creation and Design of Display Advertisements
- Selection and Management of Trade Show Schedules
- Design and Construction of Trade Show Booths
- Design and Implementation of Direct Mail Programs
- Development of Promotion and Lead Lists
- Design and Scheduling of Promotion Programs including:
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- Web Site Development
- Internet Advertising
- Product Marts
- Literature Reviews
- Post Cards
- Press Release
- Directory Advertising
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As required, Jaxxen works with outside freelance talent to meet the objectives of each advertising campaign. A sophisticated computer system tracks all promotional and sales efforts.
Appointment and Management of Qualified Representatives
In the US, many products may benefit from “local representation” in the form of a dealer, stocking distributors or manufacturers, representative. Jaxxen identifies suitable companies or organizations, which are well established and reputable in their industry. Furthermore, Jaxxen ensures a professional relationship by requiring a signed contract that specifically outlines the territories and responsibilities of each party as well as sales expectations.
Product Importation
Jaxxen places orders on an ex-factory basis. Consolidated shipments and special customs brokerage arrangements guarantee the lowest possible importation costs. Close proximity to the John F. Kennedy Airport results in low local transport rates from the airport to Jaxxen. The customer has the convenience of only paying for transportation cost within the US.
Warranty Evaluation
Jaxxen’s technically experienced staff carefully reviews all “warranty returns” and tests as necessary. Only questionable matters are referred to the overseas principal thereby saving time and money by not returning non-warranty products to the factory.
Product Inventory
To provide optimum service and convenience, Jaxxen believes in stocking product and spare parts considering prior sales history and customer requirements for turn around time.
Agency Approvals
Jaxxen has extensive experience in working with Underwriters Laboratory (UL) both in Northbrook, Illinois, and Melville, New York. Product safety approvals have also been obtained through the Canadian Standard Association (CSA).
Export Activity
Many American companies are represented overseas through agents, or by both and American export agent and a European agent. Both arrangements are excessively costly in our opinion.
Jaxxen purchases materials, instruments and systems in the US for its principals for a nominal service fee and assists with all product exportation to the principal’s location.
Products and Manufacturers Represented by Jaxxen
Jaxxen represents the following manufacturers and imports and markets their products on the U.S. market:
Relays
Elesta Gmbh
Bad Ragaz, Switzerland
A manufacturer of Force-Guided Safety Relays. Originally known as Elesta AG, which handled a complete line of relays and optosensors. Jaxxen represents this company on a contractually exclusive basis and have many OEM customers who buy components in substantial quantities. Service companies (resellers) and end users buy replacement relays. These types of relays are only of interest to a very narrow market segment and stringent reliability demand is the norm.
These types of relays are only of interest to a very narrow market segment and stringent reliability demand is favoring solid-state relays.
Relays
Elesta Electrotechnik AG
Bad Ragaz, Switzerland
This spin-off from the original Elesta AG manufactures primarily eight and eleven pin industrial plug-in relays as well as the custom FR series used in packaging and automation industry. The high labor rates in Switzerland make these relays not competitive against Potter & Brumfield relays manufactured in Mexico. Jaxxen sells these products primarily as replacement relays in machines manufactured in Switzerland and having Elesta relays installed in sockets or PCB mounted.
Relays
Elesta Gmbh Elektronik
Germany
This spin-off sells the PCB relays formerly manufactured in Bad Ragaz. The relays were actually manufactured in the former Czech Republic and then relocated manufacturing again to Slovenia after a brief cooperation with the Chinese relay giant Hongfa. Now after several more years of trying this once busy company has closed it’s doors after a brief cooperation with SCH GmbH. The line has now been replaced with the NCR relays line.
Optosensors
Leuze Elesta AG.
Bad Ragaz, Switzerland
Founded in 1952, Leuze Elesta develops practical solutions for the automation industry in their manufacture of Optosensors and Fiber-Optic components. Since 1997 they belong to the internationally active Leuze group. Leuze Elesta AG was closed in 2007 and replaced 100% by the Lueze Electronic product line.
Relays
Shanghai Wanjia Precision Components Co., Ltd.
Wenzhou, P.R. China
Shanghai Wanjia Precision Components Co., Ltd. was established in 1984 and is now one of the largest relay manufacturers in China with a wide selection of Signal Relays, General Purpose Power Relays, Magnetic Latching Relays. The original line of signal relays and miniature PCB relays as well as many of the latching relays are now replaced by the NCR relay line.
Electrical, Electronic Components
Essen Deinki
Chandigarh, India
Essen Deinki is an ISO 9001:2000 certified manufacturer of high-precision, high-performance LED’s, microswitches, electronics connectors and electrical products. They have been delivering quality products to the world market since 1964. The company aims at strict quality assurance at stage of manufacturing and the ISO 9001:2000 accreditation reinforces the company’s commitment to quality at all levels.
Capacitors
Comet
Bern, Switzerland
Jaxxen imports Capacitors for the following purposes:
- Sales and or installation of a new capacitors replace a failed or burned out capacitor. This activity requires a high level of technical skill and requires US Government approval of manufacturing facilities, methods and facilities standards. Jaxxen is proud to meet these tough Government standards.
Note: In the summer of 2002, Jaxxen Incorporated was founded as a Connecticut corporation and as of the first of August handles all current and future component sales.